Doing things in a different way, gets different results
Doing things in a different way, gets different results

LEGO® SERIOUS PLAY® is designed to help build vision for the future, creating strategy in a collaborative and inclusive way.

Used to facilitate group discussion, knowledge sharing, problem-solving and decision making, LEGO® SERIOUS PLAY® is based on research experimentation and finding new ways to face challenges, to do things in a different way to get different results. It’s a tool that unlocks ideas and creative thinking, based around 3D metaphors. The context of play encourages people to discover and learn – thinking with their hands.

Alison Rex is one of the very few certified experienced facilitators of the LEGO® SERIOUS PLAY® method in the UK, qualified to design and facilitate sessions. She has designed and facilitated sessions across a wide range of topics.

LEGO® SERIOUS PLAY® for Business: 

  • Business Process Management
  • Market Analysis
  • SWAT Analysis
  • Strategy
  • Team & Employee Development
  • Culture Change
  • Diversity
  • Organisational Change
  • Innovation, Ideation
  • Product Design
  • Business Alignment

It’s a good idea to use LEGO® SERIOUS PLAY® if it is important:

  • that everyone is able to contribute their knowledge and opinions on a level playing field
  • for everyone to grasp the picture, see connections and explore various options
  • that the session includes honest dialogue and collaborative communication
  • that no one participant dominates at the expense of others
  • to make decisions that everyone commits to and honours after the session, even though every person does not agree 100% with everything
  • to give all participants a common understanding and framework that will impact their future together after the session


LEGO® SERIOUS PLAY® is effective because:

  • the LEGO® bricks serve as a common language that anyone can use, revealing more insight and knowledge
  • sessions stay on the topic because the focus is on the bricks, not on people
  • discussions can become intense without creating conflict
  • everyone benefits from greater understanding and faster and better communication
  • everyone is actively involved in the decision process, so each is more likely to commit the decisions afterwards


Contact Alison on 01522 850622, 0770 1049 954 or email info@rexassociates.co.uk